Scarlet Jewels: MEDIA CAMPAIGN UPDATE
The NewsLog of Julie Solheim-Roe
 MEDIA CAMPAIGN UPDATE17 comments
picture 2003-03-31 11:59, by Julie Solheim-Roe

Please note and pass along: This is information to update our post of last week.

It contains new names and direct phone numbers of news directors as some of their superiors, the news presidents/chiefs listed earlier, have become harder to reach. It also corrects some numbers. See the earlier email for snail addresses and for background on TV news appalling and undemocratic journalism

MEDIA CHALLENGE !

Three Week Action Plan : March 24, 2003 – April 11, 2003

One Call a Day to Democratize Media - an action from Peace Coalitions

It is time to take on the television companies! PLEASE READ BELOW AND ACT AND ALSO EMAIL TO YOUR CONTACTS.

Support for a war and for police state actions by tens of millions of Americans can be directly traced to the misinformation, lack of information and wildly unbalanced commentary they get from General Electric (NBC), News Corp. (Fox), Disney (ABC), AOL-Time Warner (CNN) and Viacom (CBS). PBS is little better. Fifty-eight percent of the public gets its information solely from these sources; 85% are influenced by them. No wonder we are at war.

If democracy is to have any true meaning, it must be based on a well-informed public. These companies must be compelled to
provide real journalism and commentary balance. Their roles as propaganda arms of the Administration must end.

We a coalition of peace groups encourage you to join the focused mass phone-in to the TV News bosses. Every day for the next three weeks call the national news chiefs listed below (also separately call their national and local newsrooms). As war proceeds, ask for:

Balanced coverage including images, interviews and reports of civilian casualties and other war impacts.
Equal time for anti-war experts and worldwide leaders and coverage of the many events beyond the rallies, including military families and members who oppose the war.
Prominent challenges to the Administration’s credibility. The broadcast media needs to hear that they have no credibility because they have not reported the false claims and lies already exposed by the print media. (Factual details below)

For the next three weeks we urge you to call one Network each day on the following schedule (addresses are further below): Call the news chief and or the news director or, if you can't get through, call the switchboard and ask for the newsroom. Even better, call them both. Keep the calls pouring in to the newsrooms. Calls are greatly more effective than emails and moderately more effective than faxes. .

Monday: ABC NEWS CHIEF David Westin. 212.456.6200. fax: 212.456.4292.. NEWS DRECTOR Mimi Gurbst. 212 456 4050 fax.212 456 2795 ABC SWITCHBOARD (ASK FOR NEWSROOM) 212.456-7777. NEWSROOM fax 212.456.2795

Tuesday: MSNBC AND NBC. MSNBC NEWS CHIEF Mark Effron. 201.583.510. fax: 201.583.5199 mark.effron@msnbc.com. NEWS DIRECTOR Alison Hawley. 201 583 5155. fax. 201 583 5512 MSNBC SWITCHBOARD (ASK FOR NEWSROOM) 201.583.5000 fax: 201.583.5590

NBC NEWS CHIEF Neil Shapiro. 212.664.4773. fax: 212.664.2264[ neal.shapiro@nbc.com. NEW DIRECTOR Thomas Ferraro 201 583 5231 fax. 201 583 5222 NBC SWITCHBOARD (ASK FOR NEWSROOM) 212.664.4444. fax: 201.583.5453

Wednesday: CBS NEWS CHIEF Andrew Hayward. 212.975.7825. fax: 212.975.7429. mg3@cbsnews.com NEWS DIRECTOR Marty Gill 212 975 6121 fax. 212 975 4114 CBS SWITCHBOARD (ASK FOR NEWSROOM) 212.975.4321 fax: 212.975.1893

Thursday: CNN NEWS CHIEF Walter Isaacson. 404.827.5111. fax: 404.827.4215. walter.isaacson@cnn.com NEWS DIRECTOR Kim Bondy. 404 827 1500. fax. 404 827 1099 CNN SWITCHBOARD (ASK FOR NEWSROOM). 404.827.1500. cnnfutures@cnn.com

PBS FACTUAL PROGRAMMING CHIEF Sandy Heberer 703.739.5036. NEWS CHIEF SANDY SOWERS 703-998-2150 newshour@pbs.org PBS SWITCHBOARD (ASK FOR NEWSROOM) 703.998.2600.

Friday: FOX NEWS CHIEF: John Moody. 212.301.8560. fax: 212.398.8726. john.moody@foxnews.com NEWS DIRECTOR Kathleen Ardleigh 212 3013186 fax. 212 301 3300 FOX SWITCHBOARD (ASK FOR NEWSROOM) 212.575.4670. fax: 212.301.8274

Besides the daily calls, WHENEVER YOU SEE OR HEAR BIASED COVERAGE, CALL THE NEWS CHIEFS AND/OR NEWSROOMS AND INSIST ON RESPONSIBLE, IN-DEPTH JOURNALISM. There is plenty every day to call about. Calls are best because they must halt misinforming the public while they deal with you. If you cannot reach policy makers, then fax or e-mail.

On April 12, 2003, Media Challenge! will issue an enhanced action plan to ensure that TV provides the coverage Americans deserve!

MEDIA CHALLENGE! is co-sponsored by: Projects4Peace, ICUJP (Interfaith Communities United for Justice and Peace), Neighbors for Peace and Justice, Coalition for World Peace, Global Guardianship Initiative, Code Pink for Peace, Peace on the Beach, Peace Warriors, LA International A.N.S.W.E.R., Not in Our Name, Global Women’s Strike, Southern Cal. Americans for Democratic Action, Americans Against War With Iraq.

NETWORK NEWS EXECUTIVES ADDRESSES

ABC News President: David Westin

77 W. 6th Street

New York, NY 10023

----------------------------------------------

NBC News President: Neil Shapiro

30 Rockefeller Plaza

New York, NY 10112

----------------------------------------------------------

MSNBC V.P. Live News Programming: Mark Effron

One MSNBC Plaza

Secaucus, NJ 07094

-------------------------------------------
CBS News President: Andrew Hayward

524 W. 57th Street

New York, NY 10019

---------------------------------------

CNN News President: Walter Isaacson

1 CNN Center

Atlanta, GA 30303

_________________________

FOX News Channel Sr. V.P. News Editorial: John Moody

1211 Avenue of the Americas

New York, NY 10036

_____________________________

PBS FACTUAL PROGRAMMING CHIEF Sandy Heberer

1320 Braddock Place

Alexandria, VA 22314

______________________________






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